Partnering with Dark Starts
MEDIA KIT
ABOUT THE PODCAST
Dark Starts is the original backcountry splitboarding podcast. When the hosts were getting started in the sport, they realized that there was little information available in the market. This podcast allows listeners to learn more about gear, safety, stories, nutrition and more - along side our hosts.
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The podcast is hosted by splitboarders Darrin Milne and Maxwell J. Morrill. It features a wide range of authentic and candid interviews with snowboarding legends, top manufacturers, mountain guides, veterans of the sport as well as everyday riders.
The Dark Starts podcast is available on over a dozen platforms, including Apple Podcasts, Spotify and Google Podcasts.
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This media kit brings together the key details for advertisers who would like to partner with us. For more information, contact darkstartsbc@gmail.ca.
AUDIENCE DEMOGRAPHICS
REGION
AGE
56% U.S.A.
27% Canada
17% International
(40 countries total)
10% 18-22
25% 23-27
23% 28-34
31% 35-44
GENDER
PLATFORM
94% Male
5% Female
1% Undisclosed
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66% Apple
24% Spotify
10% Other
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As of December 9, 2022
PODCAST PERFORMANCE
TOTAL PLAYS
150K
EPISODES
97
AVG PLAYS / EPISODE
1,054
IG FOLLOWERS
6,659
2021 Growth
PARTNERING WITH DARK STARTS
Ken Achenbach
Pro Standard
I've noticed a huge increase in traffic and sales since I've been advertising on the Dark Starts podcast. I'm planning on adding my other
businesses too.
Dave Crerar
Golden Powder Guides
Golden Powder Guides has received an influx of followers, DM's and enquiries about bookings. Plus, we have now started a new sponsorship partnership with Jones Snowboards as a result.
Cam Fields
Front Country Foundation
Since going on the show, I have received new donations for equipment and a generous listener offered to fund 3 veterans for the FCF program. Truly amazing!